Web Site, Facebook Page, Blog, Twitter Account, LinkedIn, YouTube, Pinterest…yadda yadda… Check, Check, and Check. By now, most companies have decided to which social media platforms they will be committed. They’ve decided how analytics might be the measurement of success, and have staffed the marketing team with someone who focuses solely on social media, right? Right? Let’s play a game…
At some point, your next VP of Marketing will probably have been a Director of Social Media someplace. End of story. The biggest measurable change in a company’s inside marketing operation over the next few years, will have come from social site management. Most CEO’s have held the VP of Marketing title at one time. Do the math. Sooner or later your boss will most likely have been “That college kid who played around on Facebook for two years.”
Here are four things you might consider when implementing a Digital Media Strategy for your organization.
- Platform. Sites used to distribute information and link potential clients/supporters.
- Content. The information being presented at these sites.
- Frequency. How often the message is posted.
- Organizational Guidelines. Who has the responsibility for creating content? Who has approval and accountability? When interaction is encourgaed with people outside the organization, who determines appropriate dialog?
Mud-Hut Studios can help you with all of the above. However, eventually the biggest concerns we hear from clients are regarding content. What stories should we tell? What format should we use to tell these stories? How do we visualize the content? (see Developing a Marketing Script)
We have much experience with content production, and we believe that consistent, branded messages are the key to your marketing plan. What do your clients need to hear? What do your potential clients want to hear? What do you want to say?
Let’s talk about how our inexpensive Impact Media might help you.