{"id":96,"date":"2012-06-04T21:59:27","date_gmt":"2012-06-04T21:59:27","guid":{"rendered":"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/?p=96"},"modified":"2013-01-20T23:34:39","modified_gmt":"2013-01-20T23:34:39","slug":"ripping-the-phone-book-in-half","status":"publish","type":"post","link":"http:\/\/www.mudhutstudiosonline.com\/?p=96","title":{"rendered":"Ripping the Phone Book in Half"},"content":{"rendered":"<p><a href=\"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/wp-content\/uploads\/2013\/01\/PHONE-BOOK.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-163 alignleft\" alt=\"PHONE BOOK\" src=\"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/wp-content\/uploads\/2013\/01\/PHONE-BOOK.jpg\" width=\"180\" height=\"233\" srcset=\"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/wp-content\/uploads\/2013\/01\/PHONE-BOOK.jpg 300w, http:\/\/www.mudhutstudiosonline.com\/Wordpress\/wp-content\/uploads\/2013\/01\/PHONE-BOOK-231x300.jpg 231w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/a>So many changes in just a few years!\u00a0 I have to shake my head in wonder at some of this.\u00a0 I know businesses that were paying over $1000 a month for yellow page ads.\u00a0 Now let&#8217;s be clear, people traditionally\u00a0USED yellow page ads and this expenditure was probably justified.\u00a0\u00a0Ironically, some of the last\u00a0consistent advertisers were pizza shops&#8230; many people\u00a0still used the phone book\u00a0to order pizza&#8230; now we can basically text\u00a0and pay for\u00a0orders from our phone.\u00a0 So, how does a company reach people that no longer use phone books?\u00a0 Is there a way to spend money on marketing that has a chance on reaching an audience?\u00a0 What does $12k buy you these days?<\/p>\n<p>As I stated in my article,<a title=\"Digital Dog Years\" href=\"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/?p=89\"> Digital Dog Years<\/a>, the world is split into two categories; things you can do on your handheld device and then&#8230; everything else.\u00a0 Are there things that your firm can put online that could provide consistent information to your potential clients\/partners?\u00a0 After all, normal business hours don&#8217;t apply\u00a0if we&#8217;re all connected to each other all the time.\u00a0 Website FAQ&#8217;s, Articles, and YouTube videos can answer\u00a0most of the same questions your staff\u00a0normally answers during the day.\u00a0 We might even argue that it can\u00a0be more effective.\u00a0 People are used to media telling them why\u00a0they should buy from the advertiser.\u00a0 It doesn&#8217;t matter whether it&#8217;s on TV or YouTube.\u00a0 It takes\u00a0pressure off your sales rep too.<\/p>\n<p>And, by the way, $12k buys you alot of media production these days.\u00a0 I have clients who&#8217;ve committed to putting their entire product line in short Impact Media clips\u00a0on YouTube.\u00a0 Not only will they save money this year, they won&#8217;t have to update the media for some time.\u00a0 AND instead of a marketing expense, these clips become company assets.<\/p>\n<p>RIP!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So many changes in just a few years!\u00a0 I have to shake my head in wonder at some of this.\u00a0 I know businesses that were paying over $1000 a month for yellow page ads.\u00a0 Now let&#8217;s be clear, people traditionally\u00a0USED yellow page ads and this expenditure was probably justified.\u00a0\u00a0Ironically, some of the last\u00a0consistent advertisers were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[16,26,25,15,8,23,27,14,28,9,18],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-media-trends","tag-content-mining","tag-cultural-change","tag-handheld-device","tag-marketing","tag-media","tag-smart-phone","tag-social-change","tag-social-media","tag-technology","tag-trends","tag-video"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":10,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":669,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions\/669"}],"wp:attachment":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}