{"id":451,"date":"2013-01-18T17:09:03","date_gmt":"2013-01-18T17:09:03","guid":{"rendered":"http:\/\/www.mudhutstudiosonline.com\/?p=451"},"modified":"2013-05-08T21:42:35","modified_gmt":"2013-05-09T01:42:35","slug":"mining-content","status":"publish","type":"post","link":"http:\/\/www.mudhutstudiosonline.com\/?p=451","title":{"rendered":"Mining Content"},"content":{"rendered":"
\"HARD<\/a>

Content Mining<\/p><\/div>\n

It’s like a gold rush initially.\u00a0 Everywhere\u00a0you turn there’s a\u00a0yet-unpublished nugget\u00a0in full view\u00a0to pick up and post.\u00a0 Eventually though,\u00a0you’re going to have to dig.\u00a0 And just like mining, you’ll need structure.\u00a0\u00a0By the way, social media\u00a0platforms are simply the\u00a0vehicles<\/strong> that bring\u00a0materials\u00a0out of the mine.\u00a0 What\u00a0content will you put in these vehicles and why?\u00a0\u00a0Separating\u00a0substance from\u00a0slag is key;\u00a0if you don’t do it, your readers will.\u00a0 That… won’t last long.<\/p>\n

There is a method to\u00a0finding, producing and distributing content about your company.<\/p>\n

Don’t let your\u00a0posts turn into\u00a0the company newsletter.\u00a0 Nobody wants to hear about the new computers in the\u00a0engineering department.\u00a0 We want to know what you’re going to do<\/strong> with them.\u00a0 We want to hear about the new alloy that you’ve considered using for a part that you might make.\u00a0 It doesn’t matter whether you use it or not.\u00a0 It doesn’t even matter if you\u00a0win the contract for\u00a0said part…\u00a0\u00a0The information is shiny and it’s in demand.<\/p>\n

We can help.\u00a0 Call (or click)<\/a>\u00a0before you dig.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s like a gold rush initially.\u00a0 Everywhere\u00a0you turn there’s a\u00a0yet-unpublished nugget\u00a0in full view\u00a0to pick up and post.\u00a0 Eventually though,\u00a0you’re going to have to dig.\u00a0 And just like mining, you’ll need structure.\u00a0\u00a0By the way, social media\u00a0platforms are simply the\u00a0vehicles that bring\u00a0materials\u00a0out of the mine.\u00a0 What\u00a0content will you put in these vehicles and why?\u00a0\u00a0Separating\u00a0substance from\u00a0slag is key;\u00a0if […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5],"tags":[16,29,15,8,14,18,17],"class_list":["post-451","post","type-post","status-publish","format-standard","hentry","category-digging-for-content","category-diy-media","tag-content-mining","tag-digital-media-strategy","tag-marketing","tag-media","tag-social-media","tag-video","tag-writing-scripts"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=451"}],"version-history":[{"count":10,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":1114,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions\/1114"}],"wp:attachment":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}