{"id":300,"date":"2011-07-15T23:42:58","date_gmt":"2011-07-16T03:42:58","guid":{"rendered":"http:\/\/www.mudhutstudiosonline.com\/?p=300"},"modified":"2013-03-11T22:20:01","modified_gmt":"2013-03-12T02:20:01","slug":"developing-a-marketing-media-script","status":"publish","type":"post","link":"http:\/\/www.mudhutstudiosonline.com\/?p=300","title":{"rendered":"Developing a Marketing Script"},"content":{"rendered":"
\"HARD<\/a>

Mining Content<\/p><\/div>\n

Mud-Hut Studios is often called upon to help describe an organization\u2019s competitive advantage (See our other articles about Content Mining).\u00a0 Script writing is important, but delivering the message in an accessible<\/em> manner is often challenging.\u00a0 Over the years, I’ve come to utilize the following concepts\u00a0<\/span><\/p>\n

Begin by listing one or two features of your product<\/strong>(s) that sets you apart from your competition.\u00a0 Define what advantage(s) the audience should see as a result.\u00a0 Ex.\u00a0 \u201cOur product\u2019s simple design<\/i> makes your busy day less complicated<\/i>\u201d<\/p>\n

If you feel that your organization<\/b> has special advantages for your customers, list these as well. \u00a0Many companies have large and diverse product lines.\u00a0 Features like “manufacturing quality” apply to the entire catalog.\u00a0\u00a0Maybe your company\u2019s organization and structure<\/i> translates into better customer service<\/i> for your clients.<\/p>\n

These cross product advantages are called distinctive competence<\/b> and should probably be broken into their own chapter(s).<\/p>\n

The entire script is written around these feature\/advantage points.\u00a0 Of course, you may feel that your product(s) have many strong suits, but your target audience will appreciate your brevity<\/strong>.\u00a0 Break your script outline into chapters like the following.<\/p>\n

Concepts for the Introduction<\/span><\/strong><\/p>\n

Who is the spokesperson, and why are they qualified to speak?<\/p>\n

Acknowledge your audience and thank them for taking the time to listen.<\/p>\n

Who are you and what\u00a0do you\u00a0produce?<\/p>\n

What are you\u00a0planning to present to the audience?<\/p>\n

Body<\/span><\/strong><\/p>\n

Our product features and advantages<\/i> are…<\/p>\n

Our company\u2019s distinctive competence<\/i> is\u2026<\/p>\n

Keep the information simple, and clear.\u00a0 Could graphics help?\u00a0 Could a customer testimonial help?\u00a0 How about photos or other visuals?<\/p>\n

Closing<\/span><\/strong><\/p>\n

What has the client learned today?<\/p>\n

What can they do to take immediate advantage of your offerings?<\/p>\n

Other<\/span><\/strong><\/p>\n

Consider maintaining consistent branding throughout the campaign.<\/p>\n

Some companies like to keep their logo or a message in the lower third.<\/p>\n

Intro and\/or outro graphics or slogan splash can be used as book ends to your message.<\/p>\n

Rather than a long production, do three or four short messages, put them on YouTube and link them to\u00a0another platform like Facebook or your\u00a0website.<\/p>\n

By the way, it is my experience that asking subjects to recite a script is often counter productive.\u00a0 It sounds too rehearsed and comes off as forced.\u00a0 Let your speakers ad lib the high points of an outline.\u00a0 The more natural the read seems; the more honesty it portrays.<\/p>\n

Check out examples of our work on our YouTube Channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mud-Hut Studios is often called upon to help describe an organization\u2019s competitive advantage (See our other articles about Content Mining).\u00a0 Script writing is important, but delivering the message in an accessible manner is often challenging.\u00a0 Over the years, I’ve come to utilize the following concepts\u00a0 Begin by listing one or two features of your product(s) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,5,4],"tags":[16,15,8,14,17],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-digging-for-content","category-diy-media","category-media-techniques-and-technologies","tag-content-mining","tag-marketing","tag-media","tag-social-media","tag-writing-scripts"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=300"}],"version-history":[{"count":10,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":962,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=\/wp\/v2\/posts\/300\/revisions\/962"}],"wp:attachment":[{"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mudhutstudiosonline.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}