{"id":151,"date":"2013-01-07T00:43:12","date_gmt":"2013-01-07T00:43:12","guid":{"rendered":"http:\/\/www.mudhutstudiosonline.com\/Wordpress\/?p=151"},"modified":"2013-04-08T21:07:16","modified_gmt":"2013-04-09T01:07:16","slug":"digital-media-strategy-do-you-have-one","status":"publish","type":"post","link":"http:\/\/www.mudhutstudiosonline.com\/?p=151","title":{"rendered":"Digital Media Strategy. Do You Have One?"},"content":{"rendered":"

Web Site, Facebook Page, Blog, Twitter Account, LinkedIn, YouTube, Pinterest…yadda yadda…\u00a0Check, Check, and Check.\u00a0\u00a0By now, most companies\u00a0have decided to which\u00a0social media\u00a0platforms\u00a0they will be\u00a0committed.\u00a0\u00a0They’ve\u00a0\u00a0decided how analytics might be\u00a0the\u00a0measurement of\u00a0success, and\u00a0have staffed\u00a0the marketing team with someone who focuses solely on social media, right?\u00a0 Right?\u00a0\u00a0Let’s play a game…<\/p>\n

\"STRATEGO\"<\/a>At some point, your next VP of Marketing will probably have been a\u00a0Director of Social Media someplace.\u00a0 End of story.\u00a0 The\u00a0biggest measurable change\u00a0in\u00a0a\u00a0company’s inside marketing\u00a0operation\u00a0over the next few years, will have come from\u00a0social site management.\u00a0\u00a0\u00a0Most CEO’s have held the VP of Marketing title at one time.\u00a0\u00a0Do the math.\u00a0 Sooner or later\u00a0your boss will most likely have been\u00a0“That\u00a0college kid who played around on\u00a0Facebook for two years.”<\/p>\n

Here are\u00a0four\u00a0things you might\u00a0consider when implementing a Digital Media Strategy for your organization.<\/p>\n

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  1. Platform.<\/strong>\u00a0 Sites used to distribute information and link potential\u00a0clients\/supporters.<\/li>\n
  2. Content.<\/strong>\u00a0 The information being presented at these sites.<\/li>\n
  3. Frequency.<\/strong>\u00a0 How often the message\u00a0is posted.<\/li>\n
  4. Organizational Guidelines.<\/strong>\u00a0 Who has the responsibility\u00a0for creating content?\u00a0 Who has approval and accountability?\u00a0 When interaction is encourgaed with people outside the organization, who determines appropriate dialog?<\/li>\n<\/ol>\n

    Mud-Hut Studios can help you with all of the above.\u00a0\u00a0However, eventually the biggest concerns we hear from clients\u00a0are regarding\u00a0content.\u00a0 What stories should we tell?\u00a0 What format should we use to tell these stories?\u00a0 How do we visualize the content? (see\u00a0Developing a Marketing Script<\/a>)<\/p>\n

    We have much experience\u00a0with content production, and\u00a0we believe that consistent, branded messages\u00a0are the key to your marketing\u00a0plan.\u00a0 What do your clients\u00a0need to hear?\u00a0 What do your potential<\/strong> clients want to hear?\u00a0 What do you<\/strong> want to say?<\/p>\n

    Let’s talk about how our inexpensive\u00a0Impact Media <\/a>might help you.<\/p>\n\r\r\r\r\r\r\r